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Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously ...
The prices for Netflix with ads ($6.99) and the standard plan ($15.49) are staying the same. However, the basic level will now be $11.99 and premium will be $22.99.
The streaming service, while announcing a much higher than expected number of new subscribers in its earnings report Tuesday, also revealed plans to “retire” its Basic ad-free subscription plan.
Netflix launches streaming service in Japan. October: Product: Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." 2016: January 6: International
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
Netflix entered the international market when they began offering their streaming service to Canada on September 22, 2010. At the time the subscription cost $7.99 a month, a rate that CEO Reed Hastings called, "the lowest, most aggressive price we've ever had anywhere in the world."
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