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Horizontal: based on a single characteristic but consumers are not clear on quality; Vertical: based on a single characteristic and consumers are clear on its quality [5] The brand differences are mostly minor; they can be merely a difference in packaging or an advertising theme. The physical product need not change, but it may.
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
The Avery logo designed by Saul Bass in 1975 was used exclusively on office products by CCL Industries, which was allowed to license the logo when it purchased Avery Dennison's office products business in July 2013, until it was replaced sometime around the late-2010s with a new visual identity designed by Chermayeff & Geismar & Haviv.
In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software." [1]
Vertical integration can be desirable because it secures supplies needed by the firm to produce its product and the market needed to sell the product, but it can become undesirable when a firm's actions become anti-competitive and impede free competition in an open marketplace. Vertical integration is one method of avoiding the hold-up problem.
The word horizontal is derived from the Latin horizon, which derives from the Greek ὁρῐ́ζων, meaning 'separating' or 'marking a boundary'. [2] The word vertical is derived from the late Latin verticalis, which is from the same root as vertex, meaning 'highest point' or more literally the 'turning point' such as in a whirlpool.
The vertical orientation allows greater detail along the vertical axis while conserving detail on the sides. Although the early Vectrex home console had a built-in, vertically-oriented screen, the majority of home games consoles were designed to interface with standard television sets, which use landscape orientation. As a consequence, the ...
In the accompanying example, the vertical direction represents the sequence of events in the overall process, while the horizontal divisions depict what sub-process is performing that step. Arrows between the lanes represent how information or material is passed between the sub processes.
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