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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  3. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Marketing is the whole of the work on persuasion made for the whole of the target people. Sales is the process of persuasion and effort from one person to one person (B2C), or one person to a corporation (B2B), in order to make a living resource enter the company. This may occur in person, over the phone or digitally.

  4. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    e. In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments. [1] Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies.

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

  6. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...

  7. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.

  8. End user - Wikipedia

    en.wikipedia.org/wiki/End_user

    End user. In product development, an end user (sometimes end-user) [a] is a person who ultimately uses or is intended to ultimately use a product. [1] [2] [3] The end user stands in contrast to users who support or maintain the product, [4] such as sysops, system administrators, database administrators, [5] information technology (IT) experts ...

  9. Supply chain management - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_management

    Supply chain management is a cross-functional approach that includes managing the movement of raw materials into an organization, certain aspects of the internal processing of materials into finished goods, and the movement of finished goods out of the organization and toward the end consumer.