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Calligraphy – in simplified or traditional characters – is invariably written vertically. Additionally, vertical text may still be encountered on some business cards and personal letters in China. Since 2012, street markings are written vertically, but unusually from bottom to top.
A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number (s), fax number, e-mail addresses and website. Before the advent of electronic communication, business cards also included telex details. [3]
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
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Visiting card. A visiting card, also called a calling card, was a small, decorative card that was carried by individuals to present themselves to others. It was a common practice in the 18th and 19th century, particularly among the upper classes, to leave a visiting card when calling on someone (which means to visit their house or workplace).
A trade card is a small card, similar to a visiting card, formerly distributed to advertise businesses. Larger than modern business cards, they could be rectangular or square, and often featured maps useful for locating a business in the days before house numbering. They first became popular at the end of the 17th century in Paris, Lyon and London.
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