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Burger King introduced the Specialty Sandwich line under its Burger King and I promotional campaign developed by the J. Walter Thompson (JWT) agency. [36] [37] The advertisements featured customers and employees praising the new sandwiches accompanied with a brief description of the products being sold. [38]
The Original Chicken Sandwich, the primary product in the Specialty Sandwich line. The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult ...
Available nationally by the mid-1970s, advertising featured the tag line The Genuine Burger King Fish-steak Sandwich. [ 4][ 5] It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun. [ 6][ 7] Starting in 1978, the sandwich was reformulated with a long bun and was renamed the "Long Fish Sandwich" as part of ...
Photos: Burger King. Design: Eat This, Not That!Despite the chain's overly explicit name, Burger King rules over much more than hamburgers. The menu is stacked with a surplus of breakfast options ...
As part of an operational overhaul he dubbed "Operation Phoenix", [notes 1] one of his first changes to the company's menu was to add the Burger King specialty sandwich line in 1979. This line—with many non-hamburger sandwiches, including chicken and fish—significantly expanded the breadth of the BK menu.
15. BK Royal Crispy Chicken. Burger King. Nutrition (per sandwich): 750 calories, 49 g fat (7.5 g saturated fat), 1,570 mg sodium, 55 g carbs (4.1 g fiber, 9.5 g sugar), 31.4 g protein. This menu ...
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