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Persona. A persona (plural personae or personas) is a strategic mask of identity in public, [ 1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [ 2] It is also considered "an intermediary between the individual and the institution."
Persona (psychology) The persona, for Swiss psychiatrist Carl Jung, is the social face the individual presented to the world—"a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual." [ 1]
Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [ 1] Personas represent the similarities of consumer groups or segments.
A person (pl.: people or persons, depending on context) is a being who has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of property, or legal responsibility.
Personality can be determined through a variety of tests. Due to the fact that personality is a complex idea, the dimensions of personality and scales of such tests vary and often are poorly defined. Two main tools to measure personality are objective tests and projective measures.
"Personality" is a dynamic and organized set of characteristics possessed by an individual that uniquely influences their environment, cognition, emotions, motivations, and behaviors in various situations. The word personality originates from the Latin persona, which means "mask".
Online identity. Internet identity ( IID ), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some ...
The person–situation debate in personality psychology refers to the controversy concerning whether the person or the situation is more influential in determining a person's behavior. Personality trait psychologists believe that a person's personality is relatively consistent across situations. [ 1] Situationists, opponents of the trait ...