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Serengeti Eyewear is a sunglasses line owned by Bollé Brands. Their main focus is eye protection , of which the company researches and develops technology such as photochromic lenses , polarized lenses , spectral control , among others.
Bollé Brands. A skier wearing Bollé goggles and a Bollé helmet. Bollé Brands is an eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and ski and bicycle helmets. The group owns the brands Bollé, Bollé Safety, Cébé, H2Optix, Spy Optic and Serengeti and is headquartered in Lyon ...
Tucker Viemeister. Tucker L. Viemeister (born August 14, 1948) is an American industrial designer, and founder of Viemeister Industries in New York. Tucker helped found many important design businesses: Smart Design, frog design 's New York studio, Razorfish 's physical design group, Springtime-USA, and was chief of the lab at the Rockwell Group .
The Serengeti Eyewear brand was acquired by Bushnell in September 2000. Bollé, Cébé and Serengeti Eyewear were part of Vista Outdoor's acquisition of Bushnell in 2013. In July 2018, Vista Outdoor announced it had reached an agreement with a European private equity fund to sell the Bollé, Cébé and Serengeti eyewear brands. [6]
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