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Gondola (retail) A gondola (usually pronounced / ɡɒnˈdoʊlə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
Endcap. In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. [2]
Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising. [1] [2] [3] Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space ...
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]
Number of employees. 240. Parent. Williams-Sonoma, Inc. Website. rejuvenation.com. Rejuvenation is an American manufacturer and direct marketer of light fixtures and hardware. The company manufactures most of their lighting in Portland, Oregon. Williams-Sonoma, Inc. acquired the company in November 2011.
Recessed light. The interior of a Target store. A recessed light or downlight (also pot light in Canadian English, sometimes can light (for canister light) in American English) is a light fixture that is installed into a hollow opening in a ceiling. When installed it appears to have light shining from a hole in the ceiling, concentrating the ...
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