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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
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Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...
Acquisitions. In 2013, Paytm acquired Plustxt for under $2 million; the platform allowed fast text messaging in Indian languages.. In 2016, it acquired Delhi-based consumer behaviour prediction platform Shifu and local services startup Near.in. In July 2017, it acquired a majority stake in online ticketing and events platform Insider.in, from event management company Only Much Louder (OML).
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