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2. Johnson Products Company - Wikipedia

   en.wikipedia.org/wiki/Johnson_Products_Company

   Johnson Products Company (JPC) is a privately held American business based in Chicago, Illinois. It is best known for manufacturing a line of hair care and cosmetic products for African American consumers under the names Afro Sheen and Ultra Sheen. The company was a longtime sponsor of the syndicated US television dance show Soul Train until ...

3. e.l.f. (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/E.l.f._(cosmetics)

   e.l.f. Essentials – includes "every-day" makeup supplies at lower prices, in an effort to be affordable. [18] As of 2023, the company has only two product designations, e.l.f. Cosmetics and e.l.f. Skin. The latter is a skin-care line similar to the discontinued e.l.f Bath & Body line, with both including moisturizers, cleanser, and fragrances ...

4. Almay - Wikipedia

   en.wikipedia.org/wiki/Almay

   In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products. Almay has products for skin, face, lips and eyes. The natural ingredients used include meadowsweet ( Filipendula ulmaria) for oily skin, grape seed ( Vitis vinifera) for normal skin, and cucumber ( Cucumis sativus) for dry skin.

5. Coty - Wikipedia

   en.wikipedia.org/wiki/Coty

   Coty Inc. is an American [1] [2] multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 40 brands as of 2024. [3]

6. Fenty Beauty - Wikipedia

   en.wikipedia.org/wiki/Fenty_Beauty

   Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50.

7. Ultima II (cosmetics line) - Wikipedia

   en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

   Ultima II was always intended to be an upmarket cosmetic line, as opposed to the core range Revlon and youth range Natural Wonder, in a marketing strategy called "laddering" inspired by General Motors. Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the ...