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This is a list of defunct (mainly American) consumer brands which are no longer made and usually no longer mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs as a nostalgic or retro style item.
Ultima II was always intended to be an upmarket cosmetic line, as opposed to the core range Revlon and youth range Natural Wonder, in a marketing strategy called "laddering" inspired by General Motors. Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the ...
Helene Curtis Industries, Inc. Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [ 1] firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items.
CosRx Snail Mucin 96% Power Repairing Essence. $14 $25 Save $11. While not a wrinkle cream per se, this beloved snail mucin from CosRx is excellent for evening skin tone and making your face look ...
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
e.l.f. Essentials – includes "every-day" makeup supplies at lower prices, in an effort to be affordable. [18] As of 2023, the company has only two product designations, e.l.f. Cosmetics and e.l.f. Skin. The latter is a skin-care line similar to the discontinued e.l.f Bath & Body line, with both including moisturizers, cleanser, and fragrances ...
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