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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1][ 2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers ...
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1][ 2] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. [ 3]
Nevertheless, dozens of different date labels cause enough confusion to convince people to toss out food too soon, contributing to staggering waste. About 40% of the food marked for consumption in ...
Business analysts reported that what they really purchased was the brand name. ... grocery products, and private label alkaline batteries, correspondingly. ...
Avery Dennison Corporation is a multinational manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and specialty medical products. The company is a member of the Fortune 500 and is headquartered in Mentor, Ohio. [ 1][ 3]
A trademark (also written trade mark or trade-mark[ 1]) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. [ 2][ 3] A trademark owner can be an individual, business organization, or any legal entity.
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