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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The 1960s were an age of fashion innovation for women. The early 1960s gave birth to drainpipe jeans and capri pants, a style popularized by Audrey Hepburn. [ 6] Casual dress became more unisex and often consisted of plaid button down shirts worn with slim blue jeans, comfortable slacks, or skirts.
In 1971 hotpants and bell-bottomed trousers were popular fashion trends. Diane von Fürstenberg 's wrap dress, designed in the 1970s. Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" [ 1] due to overproduction flooding the market with cheap synthetic clothing.
Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [ 1] and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in ...
Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [ 1] In 1987, Dockers introduced a women's line.
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