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Abercrombie & Fitch. Abercrombie & Fitch Co. ( A&F) is an American lifestyle retailer that focuses on contemporary clothing. Its headquarters are in New Albany, Ohio. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. [ 2]
Abercrombie, originally a sporting goods store for America’s elite, would now cater to teens and young adults. Wexner hired Mike Jeffries in 1992 to lead the company and be the brand’s architect.
The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch 's history include co-founders David T. Abercrombie and Ezra Fitch, Limited Brands and Michael Jeffries, the former chairman and CEO. [ 1]
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In case you hadn’t heard, Abercrombie & Fitch has reinvented its brand, and I've been obsessed for the past few years. Far from the days of moose logos and exclusionary sizing, the brand now sells
And in the ’90s and 2000s, the preppy youthquake mall-fashion outlet Abercrombie & Fitch told a very big story. It was a story of where America — or, at least, a powerful slice of the ...
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