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  2. Price discrimination - Wikipedia

    en.wikipedia.org/wiki/Price_discrimination

    For certain products, premium products are priced at a level (compared to "regular" or "economy" products) that is well beyond their marginal cost of production. For example, a coffee chain may price regular coffee at $1, but "premium" coffee at $2.50 (where the respective costs of production may be $0.90 and $1.25).

  3. Repurchase agreement - Wikipedia

    en.wikipedia.org/wiki/Repurchase_agreement

    A repurchase agreement, also known as a repo, RP, or sale and repurchase agreement, is a form of short-term borrowing, mainly in government securities.The dealer sells the underlying security to investors and, by agreement between the two parties, buys them back shortly afterwards, usually the following day, at a slightly higher price.

  4. Coupon (PWB) - Wikipedia

    en.wikipedia.org/wiki/Coupon_(PWB)

    A coupon or test coupon is a printed circuit board (PCB) used to test the quality of a printed wiring board (PWB) fabrication process. Test coupons are fabricated on the same panel as the PWBs, typically at the edges. Coupons are then inspected to ensure proper layer alignment, electrical connectivity, and cross sectioned to inspect internal ...

  5. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

  6. Coupon (finance) - Wikipedia

    en.wikipedia.org/wiki/Coupon_(finance)

    Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. [2] For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.

  7. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

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