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  2. Promotional model - Wikipedia

    en.wikipedia.org/wiki/Promotional_model

    A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers ...

  3. Model (person) - Wikipedia

    en.wikipedia.org/wiki/Model_(person)

    A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by interacting in person with potential consumers. The vast majority of promotional models tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers.

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing Mix Modeling (MMM) is a forecasting methodology used to estimate the impact of various marketing tactic scenarios on product sales. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time-series data. They are often used to optimize advertising mix and promotional tactics with respect to sales ...

  5. Model Products Corporation - Wikipedia

    en.wikipedia.org/wiki/Model_Products_Corporation

    Model Products Corporation. Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.

  6. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  7. Modeling agency - Wikipedia

    en.wikipedia.org/wiki/Modeling_agency

    A modeling agency is a company that represents fashion models, to work for the fashion industry. [1] These agencies earn their income via commission, usually from the deal they make with the model and/or the head agency. The top agencies work with big-budget advertising agencies and fashion designers. They invest money into developing their ...

  8. IMG (company) - Wikipedia

    en.wikipedia.org/wiki/IMG_(company)

    IMG Models is an international modelling agency headquartered in New York City and with additional offices in London, Los Angeles, Milan, Paris, and Sydney. It is a subsidiary of the talent management company International Management Group. The company merged with William Morris Endeavor in 2013. In 2015, the agency represented more than half ...

  9. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Marketing. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of ...

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