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Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
Delve into the stunning world of Rare Beauty by Selena Gomez! Find essential makeup, skincare, and lifestyle products from this world-renowned brand.
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Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
Effortlessly create stunning eye looks with Rare Beauty's All of the Above Weightless Eyeshadow Stick. From subtle to bold, unleash your creativity today!
By entering your phone number and clicking “Join Us,” you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Rare Beauty at the cell number used when signing up. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.
1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush.
There isn’t one “right” order of applying makeup, but at Rare Beauty, we love to let our natural skin shine through so we recommend beginning with your Liquid Touch Weightless Foundation to see how much coverage it gives you.
1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More
Looking for new makeup products to add to your collection? Shop the newest arrivals at Rare Beauty, including exclusives you won't find anywhere else!