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A company's brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company's materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design.
The American Institute of Graphic Arts ( AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The organization's aim is to be the standard bearer for professional ethics and practices for the ...
Oak Technology – acquired by Zoran Corporation. OPTi – no longer makes graphics chips. Paradise Systems – acquired by Western Digital, later sold off to Philips. Primus Technology. Radius – made graphics solutions for Apple, out of business mid-1990s. Raycer – acquired by Apple Computer. Real3D – acquired by Intel.
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. [ 1][ 2] They are ...
Graphic design is a profession, [ 2] academic discipline [ 3][ 4][ 5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6] Graphic design is an interdisciplinary branch of design [ 1] and of the fine arts.
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