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Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]
Dove’s “Real Beauty” campaign embarked on a revolutionary journey by challenging and redefining the prevailing beauty standards. Departing from the conventional models seen in beauty ads, Dove opted for authenticity, featuring real women of diverse body types, ages, and ethnicities.
Dove will continue to stand for "real," and champion transparency and diversity in beauty by becoming the first beauty brand to commit to never using AI in place of real people in its...
The brand’s latest campaign, “The Dove Code,” reflects on the impact of AI on beauty perceptions, advocating for women to reclaim the power to define beauty on their own terms. Alessandro Manfredi, Dove’s Chief Marketing Officer, reaffirms the brand’s dedication to championing real beauty.
Dove’s new Real State of Beauty report highlights how narrow beauty standards impact women and girls today. While beauty and body image ideals have diversified over the years, the checklist for how women perceive they should look is growing – and impossible to meet.
Not many campaigns make it 20 years, as Dove’s Campaign for Real Beauty has, marking an anniversary this week with marketers ringing the opening bell at the New York Stock Exchange.
No. 1 Dove: Campaign for Real Beauty. Advertising Age’s judges and members both named Dove’s effort as the No. 1 campaign of the 21st Century for its transparency, its authenticity, its ...
Learn more about Dove campaigns here and watch your favourite videos from Real Beauty Sketches to Choose Beautiful.
20 years ago, Dove showed the world what beauty looks like when it's real. In 2004, it began with a startling truth; only 2% of women globally considered themselves beautiful.