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Ad Poster. Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A design can be considered print design if its final form was created ...
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.
Video of the process of scanning and real-time optical character recognition (OCR) with a portable scanner. Optical character recognition or optical character reader (OCR) is the electronic or mechanical conversion of images of typed, handwritten or printed text into machine-encoded text, whether from a scanned document, a photo of a document, a scene photo (for example the text on signs and ...
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
Eye-tracking is commonly used in a variety of different advertising media. Commercials, print ads, online ads and sponsored programs are all conducive to analysis with current eye-tracking technology. One example is the analysis of eye movements over advertisements in the Yellow Pages. One study focused on what particular features caused people ...
Microprinting. Microprinting is the production of recognizable patterns or characters in a printed medium at a scale that typically requires magnification to read with the naked eye. To the unaided eye, the text may appear as a solid line. Attempts to reproduce by methods of photocopy, image scanning, or pantograph typically translate as a ...
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