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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

3. Promotional apparel - Wikipedia

   en.wikipedia.org/wiki/Promotional_apparel

   Promotional apparel is clothing imprinted with a company 's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...

4. Tchotchke - Wikipedia

   en.wikipedia.org/wiki/Tchotchke

   A tchotchke (/ ˈ tʃ ɒ tʃ k ə / CHOTCH-kə, / ˈ tʃ ɒ tʃ k iː / CHOTCH-kee) is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Slavic in origin.

5. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

6. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

7. Product placement - Wikipedia

   en.wikipedia.org/wiki/Product_placement

   Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.