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This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.
Burger King has recently shaken things up, hungry for a new marketing strategy that will stand out after years of falling behind. BK's original slogan, "Have it Your Way" was designed in the 1970s to reflect the fast food restaurant's flexibility compared to its competitors.
“Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” The chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that will begin airing Monday night.”
(Burger King) BK wants you to believe you are Bruce Springsteen when eating their delicious chicken sandwiches.
Today, Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.” This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9.
The Burger King is a character created as the advertising mascot for the company that has been used in numerous television commercials and advertising programs. The character has undergone several iterations over the course of its company's history.
Burger King created an extremely successful ad campaign with the slogan “Have It Your Way” in 1974. It was based on the fast-food chain’s willingness to modify orders to each individual’s tastes and preferences.
“Have it your way,” has been Burger King’s slogan for decades. A reiteration of the classic phrase gave the strategy of the redesign’s direction. “We came up with the core creative idea,...
Today, Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.” This work is part of the chan.
Here are some of the most memorable Burger King slogan: Have It Your Way (1974–present): The iconic slogan underscores Burger King’s commitment to customization and customer satisfaction. Home of the Whopper : The meaning of Whopper is something unusually large or otherwise extreme of its kind.