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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. Coupons were mailed to potential customers and placed in magazines. It is ...
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Definition. It is defined as the increase in the area fraction (of the inked or colored region) of a halftone dot during the prepress and printing processes. Total dot gain is the difference between the dot size on the film negative and the corresponding printed dot size. For example, a dot pattern that covers 30% of the image area on film, but ...
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