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“The brand of yesteryear was a casual jeans and t-shirt company that really catered to a very specific teen consumer,” Abercrombie & Fitch CEO Fran Horowitz told The Dispatch. “We have done ...
Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [3] the concept is designed as the children's version of its parent company A&F.
In 2002 Abercrombie & Fitch released a line of thong underwear targeted for girls ages 10–16, though critics pointed out that children as young as seven could fit one of the thongs. [ 52 ] [ 53 ] [ 54 ] A spokesman for A&F, Hampton Carney, stated that he could list "at least 100 reasons why a young girl would want thong underwear."
The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch 's history include co-founders David T. Abercrombie and Ezra Fitch, Limited Brands and Michael Jeffries, the former chairman and CEO. [ 1]
Michael Stanton Jeffries (born 1944 or 1945) [1] is an American businessman who was Chairman and CEO of clothing retailer Abercrombie & Fitch from 1992 to 2014. During Jeffries' tenure, he engineered a turnaround of Abercrombie & Fitch from a "fashion backwater" losing $25 million yearly to a lifestyle brand grossing $2 billion yearly by 2006, though this approach courted controversy with the ...
A former Abercrombie & Fitch employee speaks about the narrow image of masculinity the company sold and the toll it took on him and other Asian American men.
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