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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
In finance, a coupon is the interest payment received by a bondholder from the date of issuance until the date of maturity of a bond . Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of ...
A gray card is a flat object of a neutral-gray color that derives from a flat reflectance spectrum. A typical example is the Kodak R-27 set, which contains one 8 in × 10 in (20 cm × 25 cm) card and one 4 in × 5 in (10 cm × 13 cm) card, each with an 18% reflectance across the visible spectrum, and a white reverse side with a 90% reflectance.
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