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Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...
Responsibility assignment matrix. In business and project management, a responsibility assignment matrix [1] ( RAM ), also known as RACI matrix [2] ( / ˈreɪsi /) or linear responsibility chart [3] ( LRC ), is a model that describes the participation by various roles in completing tasks or deliverables [4] for a project or business process.
The CPM is a project-modeling technique developed in the late 1950s by Morgan R. Walker of DuPont and James E. Kelley Jr. of Remington Rand. [3] Kelley and Walker related their memories of the development of CPM in 1989. [4] Kelley attributed the term "critical path" to the developers of the PERT, which was developed at about the same time by ...
Marketing. Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management.
A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to ...
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two ...
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
The media schedule includes specific detail such as dates, media, position, placement. A media schedule is a program or plan that "identifies the media channels used in an advertising campaign, and specifies insertion or broadcast dates, positions, and duration of the messages". Broadly, there are four basic approaches to scheduling: