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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
In September 2021, gas prices in Europe reached all-time highs, following a collapse of wind-based power generation on account of low winds. [31] [32] In December 2021, they reached $2000 for 1000 m3 for the first time, corresponding to €172.52/MWh (€50.56/MMBtu) on the TTF hub in the Netherlands according to the London ICE.
Here's how to spot it and treat it, according to experts. Let our guides and reviews save you time and money on everything from skincare routines for women over 60, to mealkit delivery services ...
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