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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
The removal of this plan, which the company also did in Canada last month, comes as Netflix has touted the success of its recently launched ad-supported offering, which comes at a cost of $6.99 ...
Netflix founded in Scotts Valley, California, by Marc Randolph and Reed Hastings, who previously had worked together at Pure Software: 1998: April 14: Product: Netflix launches its website with 925 titles available for rent through a traditional pay-per-rental model (50¢US per rental U.S. postage; late fees applied). 1999 September Product
The newly formed subscription plans are priced at $6.99 for the ad-supported Basic plan, $15.49 for the Standard, and a 4K Premium plan that is completely ad-free and costs $22.99.
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