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- 1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898
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Clairol. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
To help change that attitude, Clairol eschewed celebrities in favor of the average woman for its Miss Clairol and Nice ’n Easy hair color campaigns. [4] The idea to buck the trend of that era’s advertising style — which emphasized high glamour rather than girl-next-door vignettes — was the brainchild of lead copywriter Shirley Polykoff ...
Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 [1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo). [2] There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair. [3]
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share.
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [ 1] Always menstrual hygiene products [ 2] Ariel laundry detergent. Bounty paper towels, sold in the United States and Canada. Charmin bathroom tissue and moist towelettes [ 3] Crest toothpaste [ 4] Dawn dishwashing.
Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
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- 1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898
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