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A grocery and cosmetics store in Tangier, Morocco. Retailis the sale of goodsand servicesto consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailerpurchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit.
Retail format. The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by ...
Chain store. A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store.
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition ...
A vendor is a supply chain management term that means anyone who provides goods or services of experience to another entity. Vendors may sell B2B ( business-to-business; i.e., to other companies), B2C (business to consumers or Direct-to-consumer ), or B2G (business to government). Some vendors manufacture inventoriable items and then sell those ...
Discount store. A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. [ 1]