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Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
Find essential makeup, skincare, and lifestyle products from this world-renowned brand.
We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity ...
Shop our bestselling face makeup collection, including blush, primers, foundation, concealer, and the hydrating 4-in-1 Mist Selena always keeps with her!
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in both matte and dewy finishes. 1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More.
Need help finding your foundation or concealer shade? Take our shade finder quiz to find the right makeup shade for your skin tone in 3 quick steps.
Looking for new makeup products to add to your collection? Shop the newest arrivals at Rare Beauty, including exclusives you won't find anywhere else!
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By celebrating everyone’s uniqueness and making people feel more connected, Rare Beauty works to reduce the stigma associated with mental health and give people access to the resources they need to support their mental well-being.
Want to create natural makeup looks? Rare Beauty's airy, breathable formulas go on easy for adjustable coverage & a fresh finish that always looks like you.