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  2. The Marketing Arm - Wikipedia

    en.wikipedia.org/wiki/The_Marketing_Arm

    Founded in 1993 by [ [Ray Clark]], a former ProServ and Talent Sports International executive, [4] The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM), [5] a Memphis-based sports agency headed by Jimmy Sexton [6] and Kyle Rote, Jr., a former professional soccer player in ...

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Marketers use influencer marketing to establish credibility in a market, to create social conversations about brands, and to focus on driving online or in-store sales. Marketers leverage credibility gained over time to promote a variety of products or services. Success in influencer marketing is measured through earned media value, impressions ...

  4. Creative Artists Agency - Wikipedia

    en.wikipedia.org/wiki/Creative_Artists_Agency

    Website. caa .com. Creative Artists Agency LLC ( CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, [1] it is regarded as an influential company in the talent agency business and manages numerous clients.

  5. Influencers are upending advertising. Here are 4 ways their ...

    www.aol.com/finance/influencers-upending...

    Nano influencers are small but mighty; they tend to be extremely engaged among a niche interest or community. With over 100,000 followers, macro influencers tend to engage their communities with ...

  6. BENlabs - Wikipedia

    en.wikipedia.org/wiki/BENlabs

    BENlabs, formerly BEN Group Inc, is a Los Angeles–based product placement, influencer marketing and licensing company. [2] [3] The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.

  7. Gushcloud International - Wikipedia

    en.wikipedia.org/wiki/Gushcloud_International

    In February 2019, Gushcloud International acquired the marketing agency, DSTNCT and launched Ribbit, a micro influencer network, in April 2019. [22] [23] In February 2020, it acquired MODA Creative. [24] [25] In September 2019, it raised USD 11 million from Korea Investment Partners, Golden Equator Ventures, and Kejora Ventures.

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