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2. Gondola (retail) - Wikipedia

   en.wikipedia.org/wiki/Gondola_(retail)

   Gondola (retail) A gondola (usually pronounced / ɡɒnˈdoʊlə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.

3. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]

4. Endcap - Wikipedia

   en.wikipedia.org/wiki/Endcap

   In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will ...

5. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2] Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade ...

6. Retail design - Wikipedia

   en.wikipedia.org/wiki/Retail_design

   Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising. [1] [2] [3] Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space ...

7. Point of sale display - Wikipedia

   en.wikipedia.org/wiki/Point_of_sale_display

   Point of sale display. A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g ...