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Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
Segoe ( / səˈɡoʊ / sə-GOH[ 1]) is a typeface, or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products. Additionally, the Segoe UI font sub-family is used by numerous Microsoft applications, and may be installed by ...
Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on a multitude of kinds of devices, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
Copperplate Gothic is a typeface designed by Frederic W. Goudy and first produced by American Type Founders (ATF) beginning in 1901. While termed a " Gothic " (another term for sans-serif ), the face has small glyphic serifs that act to emphasize the blunt terminus of vertical and horizontal strokes. The typeface shows an unusual combination of ...
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. [1] It was designed as a contribution on the New Frankfurt-project.It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
Impact is a sans-serif typeface in the industrial or grotesque style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield. [ 1] It is well known for having been included in the core fonts for the Web package and distributed with Microsoft Windows since Windows 98. In the 2010s, it gained popularity for its ...
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