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Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), [1] [2] [3] letterbox drop [4] [5] or letterboxing (Australia), [6] is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many ...
News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp.It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. [1] and is one of three companies in the United States (the other two are Valassis Communications and ...
In May 2007, the photo program moved from the detached address label to a full-color position on the direct mail piece itself. In January 2008, the program expanded from the RedPlum Direct Mail Package to also include the RedPlum Free-standing Insert, increasing its reach to potentially 130-140 million households as well as online.
Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a ...
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