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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style and accuracy. [ 2][ 3] The Chicago Manual of Style states that manuscript editing encompasses "simple mechanical corrections ...
The copyright law of the United States grants monopoly protection for "original works of authorship". [ 1][ 2] With the stated purpose to promote art and culture, copyright law assigns a set of exclusive rights to authors: to make and sell copies of their works, to create derivative works, and to perform or display their works publicly.
Copywriting – Writing text for the purpose of advertising or marketing. Copy editing – Improving the formatting, style, and accuracy of text. Hard copy – Paper or other physical form of information. Publishing – Process of production and dissemination of literature, music, or information.
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
to perform or display the work publicly; to sell or cede these rights to others; to transmit or display by radio, video or internet. [ 43] The basic right when a work is protected by copyright is that the holder may determine and decide how and under what conditions the protected work may be used by others.
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