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An infomercial is a form of television commercial that resembles regular TV programming [1] yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. [2] Most often used as a form of direct response television (DRTV), they are often program-length commercials [1] (long-form ...
Infomercials have been around since the 1940s, but while you might think they’re a relic of that time, take a look at the Squatty Potty: Infomercials increased the brand's sales by 600% and went ...
Don Lapre. Donald D. Lapre (May 19, 1964 – October 2, 2011) [1] was an American multi-level marketing and infomercial salesman. His work involved product packages such as "The Greatest Vitamin in the World" and "Making Money Secrets". Lapre was criticized as selling questionable business plans that often did not work for his clients.
1. Offer Shlomi ( Hebrew: עופר שלומי; born April 25, 1964), [4] better known as Vince Offer or Vince Shlomi, is an Israeli-American infomercial pitchman, screenwriter, actor and director. [1] [2] [5] Offer's first major work was the 1999 comedy film The Underground Comedy Movie. He appears in television commercials for his own products ...
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The United States Commercial Service is an agency of the International Trade Administration under the United States Department of Commerce that assists United States businesses with exports and sales in foreign markets. [ 1][ 2] Commercial Officers in the Commercial Service are Foreign Service officers in the United States Foreign Service. [ 3]
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.