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  2. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities.

  3. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    t. e. Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  5. Trend analysis - Wikipedia

    en.wikipedia.org/wiki/Trend_analysis

    Trend analysis is the widespread practice of collecting information and attempting to spot a pattern. In some fields of study, the term has more formally defined meanings. [1] [2] [3] Although trend analysis is often used to predict future events, it could be used to estimate uncertain events in the past, such as how many ancient kings probably ...

  6. Market share analysis - Wikipedia

    en.wikipedia.org/wiki/Market_share_analysis

    Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution.

  7. Market share - Wikipedia

    en.wikipedia.org/wiki/Market_share

    Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market. "Marketers need to be able to translate sales targets into market ...

  8. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    e. In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money.

  9. Technical analysis - Wikipedia

    en.wikipedia.org/wiki/Technical_analysis

    Sustainable finance. v. t. e. In finance, technical analysis is an analysis methodology for analysing and forecasting the direction of prices through the study of past market data, primarily price and volume. [1] As a type of active management, it stands in contradiction to much of modern portfolio theory.