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  2. Bait-and-switch - Wikipedia

    en.wikipedia.org/wiki/Bait-and-switch

    Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but then, when they visit the store, those customers discover that the advertised goods are not available and are pressured by salespeople to purchase similar but higher-priced products ("switching").

  3. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

  4. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

  5. History of United States postage rates - Wikipedia

    en.wikipedia.org/wiki/History_of_United_States...

    The ship fee, including the ship rate on letters for delivery at the port of entry, were on a per letter basis, rather than weight. The United States issued its first postage stamps in 1847. Before that time, the letters' rates, dates, and origins were written by hand or sometimes in combination with a handstamp device.

  6. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

  7. Letter of thanks - Wikipedia

    en.wikipedia.org/wiki/Letter_of_thanks

    Letter of thanks. A letter of thanks or thank-you letter is a letter that is used when one person/party wishes to express appreciation to another. Personal thank-you letters are sometimes hand-written in cases in which the addressee is a friend, acquaintance or relative. Thank-you letters are also sometimes referred to as letters of gratitude.

  8. Compliments slip - Wikipedia

    en.wikipedia.org/wiki/Compliments_slip

    Compliments slip. A compliments slip (or with compliments slip) is a slip of paper that contains the same name and address information that would be on a letterhead of formal letter stationery, the pre-printed salutation "with compliments" or "with our/my compliments", and space afterwards for a short handwritten message to be added.

  9. Free shipping - Wikipedia

    en.wikipedia.org/wiki/Free_shipping

    Internet vendors benefit from a simplified sales model as compared to traditional brick-and-mortar stores. By storing goods remotely at a warehouse location and shipping goods directly to a consumer, significant transportation needs are eliminated both on the part of the vendor (shipping goods to stores) and by the consumer (traveling to stores).

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