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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). [11] [5] [12] Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.
Just for Feet – bankrupt in 1999, acquired by Footstar, final stores closed in 2004. MC Sports – filed for bankruptcy and closed in 2017. Modell's Sporting Goods – first store opened in 1889. On March 11, 2020, the company filed for bankruptcy, and announced it would close all 115 stores.
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Fast fashion is a term used to represent cheap, trendy clothing that is made to replicate higher end fashion trends. As of 2019, China remains the leading producer of fast fashion clothing. [1] Many sweatshops are located in China, where the workers are underpaid and overworked in unsafe environments.
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