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A channel partner program is a business strategy that companies use to encourage third-party partners, like service partners, resellers, distributors, or ISVs, to sell and service their products.
Want to build your channel partner program? Learn the 7-step strategy that makes it work, with real world examples from top companies
When setting up a channel partner program, it's crucial to choose partners who can access desired target markets and have a trusted audience. Establish clear communication with partners and provide comprehensive training, so partners understand your brand and product well.
Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business. Follow these action steps to define, refine and secure a channel partnership.
Channel partner programs are strategic initiatives implemented by companies to establish collaborative partnerships with external organizations, known as channel partners, to market, sell, and distribute their products or services.
A channel partner program is a business strategy designed to forge strategic alliances between a company (the vendor) and external organizations, such as resellers, distributors, or value-added resellers (VARs).
Learn how to build a channel partner program. From strategy design to partner selection and onboarding, learn to amplify your revenue and market reach.