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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
Zara (retailer) Zara ( Spanish: [ˈθaɾa]) is a fast-fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. [ 2] Zara sells clothing, accessories, beauty products and perfumes. [ 3] The head office is located at Arteixo in the province of A Coruña, Galicia. [ 4]
Clothing industry or garment industry summarizes the types of trade and industry along the production and value chain of clothing and garments, starting with the textile industry (producers of cotton, wool, fur, and synthetic fibre ), embellishment using embroidery, via the fashion industry to apparel retailers up to trade with second-hand ...
The fashion industry is widely recognised as one of the most actively internationalising sectors within the retail industry. [9] A significant proportion of globally recognised fashion brands conduct the majority of their commercial activities beyond their country of origin. [9]
Retail. Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit.
Fashion Nova is an American fast fashion retail company. The company primarily operates online, but it also has five brick-and-mortar locations. Fashion Nova is known to use affiliate marketing, particularly on Instagram. Models, celebrities, and other customers receive payments or free clothing in exchange for generating publicity about the ...
A fashion capital is a city with major influence on the international fashion scene, from history, heritage, designers, trends, and styles, to manufacturing innovation and retailing of fashion products, including events such as fashion weeks, fashion council awards, and trade fairs that together, generate significant economic output. [ 2]
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